Analyzing an Ad

This 2013 Super Bowl commercial was energetic, funny, out of the ordinary, silly, and creative.
The advertisement features Psy, a male Korean pop star, in a parody of his hit record Gangnam Style. Pistachios were the highlight and were  made jumbo and animated to emphasize the topic of the commercial. The background was white and simple with the only colors coming from the costumes. At the end of the ad in large plain font it says "Healthy Snackin" and the top center. The bottom center in smaller font says #CrackinStyle  which indicates that this product can be located via social media.

Pistachios are being sold in this ad. I found this product appealing because I actually enjoy pistachios and even this particular brand. From the ad we can assume that this product is hip, cool, and related to pop culture. The visual message, although entertaining, does create an unrealistic expectation because a party will not take place instantly with the purchase of this product.