In my opinion printed books to me will never be a thing in the past it will always excel on through to the future, as the time has carried with technology, books are now able to be view through programs such as e readers, e - books etc... but printed books is packaged in its own form of art such as the the remarkable cover art and author details on its casing, for example in music a recording artist takes the jewel case creativity as serious as the music so I would go with the same motive as a print publisher. In the article I was reading on Mashable .com
Books have physical beauty.
Printed books are quality collectibles. some of my favorite printed books are from the author Donald Goines, I would perfer a hard copy then e - reader. With the progress of the e readers books are easy to get to at any moment with out even leaving your home but for a good quality book its always a good choice to support your local book store.. the thought of printed books being a thing of the past is like imaging a library with only e reader and kindle devices that would be very depreciative but its only my opinion
Monday, September 23, 2013
Analyzing an Ad
This 2013 Super Bowl commercial was energetic, funny, out of the ordinary, silly, and creative.
The advertisement features Psy, a male Korean pop star, in a parody of his hit record Gangnam Style. Pistachios were the highlight and were made jumbo and animated to emphasize the topic of the commercial. The background was white and simple with the only colors coming from the costumes. At the end of the ad in large plain font it says "Healthy Snackin" and the top center. The bottom center in smaller font says #CrackinStyle which indicates that this product can be located via social media.
Pistachios are being sold in this ad. I found this product appealing because I actually enjoy pistachios and even this particular brand. From the ad we can assume that this product is hip, cool, and related to pop culture. The visual message, although entertaining, does create an unrealistic expectation because a party will not take place instantly with the purchase of this product.
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